Wild Rabbit Kids invests effort and resources in order to provide its customers with an equal, respectable, accessible and professional service.
The purpose of this part of the website is to inform about the company’s accessibility arrangements. If you have questions, suggestions for improvement, we will be happy to receive your request and help.

The Internet is currently the largest repository for freedom of information for all users and disabled users in particular.
As such, we see great importance in giving equal opportunity to people with disabilities to use the information presented on the website and enable a better browsing experience.

Wild Rabbit Kids is home to alternative brands for babies and children who are tough from birth.

We strive to ensure that the digital services are accessible to people with disabilities and therefore many resources have been invested to facilitate the use of the website for people with disabilities. We see users with disabilities as users with equal rights, who are entitled to enjoy full accessibility in all services, we operate according to what is defined in the accessibility legislation and even beyond what is required.

Website accessibility

The site was accessed in accordance with the accessibility regulations regarding the accessibility of websites and in accordance with the Israeli standard 5568 for this matter, while complying with the guidelines document prepared by the international organization W3C – called WCAG 2.0 level AA.

An accessible website is a website that allows people with disabilities and older people to surf  At the same level of efficiency and enjoyment as all surfers.

  • In order to get the best browsing experience with screen reader software, we recommend using the latest NVDA software (the software is subject to the manufacturer’s limitations and terms of use. The responsibility for the use and application of the website applies to the owners of the website and/or anyone on their behalf, including the content displayed on the website subject to to the limitations and terms of use of the software .)
  • The tests were tested for the highest compatibility for the Chrome browser.
  • The site provides a semantic structure for assistive technologies and support for the accepted usage pattern for operating with a keyboard using the arrow keys Enter, and Esc – for exiting menus and windows. In the menu you can work to sub-menus with the arrows.
  • All actions on the site can be performed using a keyboard as follows:
    • Pressing the Tab key moves to the next link and pressing the Enter key activates the link. Pressing Shift-Tab moves to the previous link.
    • Selecting a feature such as product size or color will be done in the same way (Shift-Tab and selecting when necessary on the Enter key)
  • Including, among other things, in the structure of the site: titles, alternative texts for images, the division of the site into navigation areas and a central content area and the possibility of skipping between them, the use of ARIA to improve the screen reader’s ability to spread out.
  • Optimized for display in common browsers and for mobile device use.
  • Documents or videos uploaded to the site before October 2017 may not be fully accessible. If you come across such a document or a video, you can contact the accessibility coordinator and we will make the information available to you.

Repairs and adjustments made

  • The navigation on the site is simple and clear.
  • The contents of the site, including the products, are written in a clear, orderly and hierarchical manner. If necessary, there are explanations alongside the content.
  • The site is optimized for viewing in modern browsers.
  • Adapting the site to display compatible with a variety of screens and resolutions.
  • The website content is written in simple and clear language.
  • All pages on the site have a fixed structure.
  • All images on the site have an alternative textual explanation (alt).
  • The site allows changing the font size by using the Ctrl key and the mouse wheel.
  • The website does not use a moving or flashing text display.

Videos from the YouTube website, Google Maps, a clearance window

The website pages contain features as well as third-party components of various service providers for the purposes of streaming video and displaying map navigation or making a payment. Their accessibility depends on these providers, and therefore explanations about their usability and operation, and the responsibility for this, lies with those providers. Sorry for the inconvenience.

Top navigation operation on the site

Navigating with the keyboard is possible using the ‘TAB’ button for continuous transition, and navigation with left and right arrows. Exiting the menu will be possible using the ESC button.

Ways of applying for requests and improvement proposals regarding accessibility

Wild Rabbit Kids will be happy to receive requests for information and/or suggestions for improvement in order to improve accessibility to the customer.
Also, if while browsing the site you encounter a problem regarding accessibility, we will be happy to receive your comments by contacting the accessibility coordinator.
It is important to note that despite our many efforts to make all pages on the site accessible, parts of the site may be discovered that are not yet accessible.


Despite our efforts to enable browsing on the website accessible for all website pages or connected features, it is possible that pages or PDF files will be discovered on the website that have not yet been accessed, or that the appropriate technological solution for their accessibility has not yet been found. We continue our efforts to improve the site’s accessibility, as much as possible, and this is out of faith and a moral obligation to allow the use of the site for the entire population, including people with disabilities. If you have encountered any problem or malfunction regarding accessibility, we will be happy to receive your request and help.

So that we can deal with the problem in the best way, we recommend attaching complete details as much as possible:
Problem Description
What is the action you were trying to perform?
What page did you browse?
Browser type and version
Operating System
Type of assistive technology (if used)

Contact and feedback

Details of the person in charge of accessibility: Mor Elbaz
phone: 050-696-0074
Contact page: Go to the contact form


We welcome feedback from our users. If while browsing the site you encountered a special problem regarding accessibility, we will be happy to receive feedback.

Statement update date – 18/09/2023